While there are plenty of people excited to see the New England Patriots and the Los Angeles Rams go head-to-head in the final NFL game of the 2018 season, there are also lots of folks who can’t wait to see what’s going to happen during the commercial breaks of the Super Bowl.
The big game is now known for trailer reveals just as much as its known for American football. When you have the eyes of the nation glued to the TV for over three hours in one sitting, it’s easy to see why movie studios would drop trailers for their biggest upcoming releases.
Last year, we got a trailer for Avengers: Infinity War and Netflix released The Cloverfield Paradox, which was pretty terrible. With the Super Bowl airing on CBS on Sunday, February 3, we’re breaking down some of the biggest film studios’ upcoming slates and speculating what movie trailers we could see during the big game.
If you’re looking for more on the Super Bowl, check out all the commercials that have been released so far, other halftime options for this year, and the best and worst commercials from past Super Bowls.
With Marvel’s buyout of Fox coming to a close, the comic book studio has five movies releasing in 2019. While we got a bit more in-depth about what’s going on with the movie giant here, we could expect a couple trailers during the big game.
Because Captain Marvel’s release is right around the corner, chances are we’ll see at least one trailer for March’s next chapter of the MCU. Don’t expect anything new, though. Additionally, with Avengers: Endgame coming out in April, there is a very good chance we’ll get a brand-new trailer for the latest Avengers movie. Considering all the hype for the movie, look for it early on in the game.
2019 will be a big year for Lucasfilm, even with only one theatrical release. Star Wars: Episode IX–the final installment in this trilogy–is coming out in December. Additionally, there is a new season of Clone Wars and a TV show called The Mandalorian coming to Disney+ this fall.
However, don’t get too excited that we’ll be seeing ANYTHING from Lucasfilm during the Super Bowl. Sure, there are numerous, high-profile movies and TV shows coming out, but Chicago is also hosting the convention Star Wars Celebration in April, where we will for sure see a trailer for Episode IX and probably a sneak peek at both Disney+ series. More than likely, there won’t be any Star Wars commercials at the Super Bowl.
While so much of Disney is taken up with the likes of Marvel and Star Wars, it’s important to remember the House of Mouse has more going on than the companies it’s purchased. Disney has a massive film slate in 2019, as well as the launch of a new streaming service.
While it’s hard to know exactly what the company will promote during the Super Bowl, contenders include Jungle Cruise starring Dwayne Johnson and Emily Blunt, Tim Burton’s Dumbo, and, of course, the sequel to Frozen, which hits theaters in November. It would also be surprising if we got away from game day without some mention of the Disney+ service, which will be launching later in the year.
One thing we know for sure is new Toy Story 4 footage will arrive Sunday after the game is finished.
It’s a bit of a grab bag with Warner Bros. possibilities. Obviously, the studio could release another trailer for Shazam. With so many spots for the movie already out, though, it seems like it might be a waste of ad dollars. There are two more major releases coming later in the year, however, that might be a great fit for the game.
The first is Joker, the upcoming standalone DC Entertainment movie starring Joaquin Phoenix as the Clown Prince of Crime. WB and DC are taking big leaps in expanding their roster of movie heroes and villains and giving the world its first true glimpse at Joker could be very exciting. At the other end of the spectrum is It: Chapter 2. The sequel to the Stephen King horror film has finished production and will be in theaters in September. Given the massive success of the first movie, a Super Bowl debut could be in order.
Paramount has two big movies coming this fall. But is it too early to start showing off footage? First is the Sonic the Hedgehog movie starring Ben Schwartz as the blue hedgehog and Jim Carrey as Dr. Robotnik. Chances are pretty slim of us seeing anything from the Sonic the Hedgehog movie, but it’s not out of the question.
Additionally, there’s the Terminator sequel/reboot, coming out in November. Of course, Arnold Schwarzenegger will return, and while the plot is unknown, Linda Hamilton is also returning as Sarah Connor. Because this is Paramount’s most high-profile movie of the year, there is a good chance we’ll get at least a teaser for the movie during the Super Bowl.
It’s entirely possibly Dwayne Johnson tipped his hand a bit early. The Hobbs & Shaw star teased that the first trailer for the Fast & Furious spin-off would arrive the Friday before the Super Bowl. Could we instead be getting a teaser for a full ad that will run during the big game? If Universal was going to buy Super Bowl ad time for anything, it’s definitely that movie.
Netflix is a true wild card when it comes to the Super Bowl. Their highest-profile upcoming series has to be Stranger Things 3, which will debut on July 4. The big game would be a perfect time to release the first trailer. However, it’s also possible Netflix is going to throw everyone for a loop like they did in 2018.
The streaming service announced during their Super Bowl commercial that they were releasing The Cloverfield Paradox as soon as the game was over, with no prior warning. Of course, that turned out to be one of the worst movies of 2018, but the streamer certainly made an impact.
CBS All Access
Given that the game is airing on CBS, it only makes sense that CBS All Access will have some kind of presence during commercial breaks, right? If that’s the case, the most exciting options are trailers for the upcoming streaming shows The Twilight Zone and Picard, which will focus on Patrick Stewart’s character from Star Trek: The Next Generation. The Picard series won’t arrive until late 2019, but The Twilight Zone premieres on April 1, so it’s time to get promoting!
One of the biggest pop culture moments of 2019 is sure to be the final season of Game of Thrones, so don’t be too surprised if HBO buys up some valuable Super Bowl commercial real estate to showcase some footage from the show’s final season. Thus far, we have yet to see a proper trailer for the show’s new episodes and with the season premiere arriving in April, it’s time.
There are two movies with set release dates for Blumhouse right now. Happy Death Day 2U is coming out on February 14 and Jordan Peele’s Us will hit theaters on March 15. We’ve already seen the first trailer for Us, and it looks outstanding. If Blumhouse is planning anything during the Super Bowl, it will be new trailers for both of these movies.