What’s great about streaming services is that most of them don’t have any ads–this is especially true if you pay a little extra for Hulu. However, as part of a licensing deal with Starz, there will be display ads promoting the movie channel on Disney+ on the login screen.
As first reported by The Verge, the ads appeared on the login page for both Disney+ and ESPN+. This is all because of a revised licensing deal with Starz, which currently has the rights to some of Disney’s films, like Star Wars: The Force Awakens. In order to have these Disney-owned movies streaming on Disney+, the service will feature Starz display ads–the company that currently has the streaming rights–as part of this deal. However, there will be no ads at all once users sign into the service. This only appears on the login page.
Since the announcement of Disney+, the streaming service was going to be completely supported by its subscribers–which is still true–and the service would also be free of advertising. However, before Disney+ was a reality, the company had licensed out so many films to various services and networks over the years–like when Netflix had every Marvel and Star Wars movie on its service. So an ad on the login page in order to get a Star Wars movie onto Disney+ isn’t a big deal in the grand scheme of things.
Disney+ arrives on November 12. The service will cost $7 a month or it can be bundled with ESPN+ and the ad-supported version of Hulu for $13. Verizon subscribers can get the service free for a year if they have an unlimited plan. People got their first look at the app back in April, and it sure did look a lot like Netflix. The biggest thing to arrive to the service on day one is the Star Wars TV show, The Mandalorian.